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Graduate Program Certificate - Business Analytics (SB-C)

Graduate Program Certificate - Business Analytics (SB-C)
Required Courses

GRADUATE PROGRAM CERTIFICATE - BUSINESS ANALYTICS

How can you best use social media to connect with potential customers? What behaviors fuel purchase decisions? How can you spark a meaningful dialogue with a new generation of customers?

One of the most in-demand skill sets in 21st century business is the ability to uncover new opportunities, insights, and strategies through the analysis of business data. The Business Analytics Certificate takes a deep dive into the analytic mindset, giving you an in-depth look at the quantitative methods and cutting-edge analytics software tools used for strategic, data-driven decision-making, including:

  • Data mining

  • Sentiment analysis

  • Text mining

  • Predictive analytics

Knowledge in business analytics is an in-demand asset for nearly every industry and economic sector.